Initial Idea 2

Chelsea Dagger by The Fratellis

 Music Video 

The song was written about the lead singers wife, however it is well known as a 'good time', drunken anthem. This atmosphere is what my music video intends to create. The video would be based around a group of rich college boys, dressed in smart outfits, who sneak out during the night to a driving range.
Infused with alcohol they party through the night, drinking, dancing, driving golf buggies and swinging golf clubs. To create an interesting effect whilst reflecting the careless attitudes of the band members, instead of hitting golf balls they would hit fruit and any other object they can find to create mess in a careless fashion, this would be filmed with a lot of slow motion. The effect of fruit flying everywhere in slow motion is quite visually impressive as shown in this clip.

The Boys would party the night away being as destructive as possible with lots of alcohol in a similar style to the 'bullingdon club' rituals or this clip from 'The riot club'. They would be rich, very boisterous and have no concern for money or damage of property. They would have a good time creating a party like atmosphere, and replicate the feel good tone of the song.


The boys starring in the video would be the band members, plus a few friends so intercut with this we would see them performing the song, at the same location with a drum kit, guitars and a lead singer performing at the golf club with flood lighting illuminating the band.

 Campaign 

The artists would be represented as your average modern boy band, similar to mcfly however with more of an edge like the 1975. They would be exhibited as a group of boys who make good music and like to have fun. Their campaign would be heavily based around their image. They would be 4 good looking boys all with a passion for music and an individual sound that embodies the mood of a good time and having fun whilst your young. They would target teenagers mostly, girls would like them because they are attractive and cool, and boys would like them for their rebellious attitudes and party lifestyle. Their digipack would feature an image of themselves with a scribble style font that embodies their reckless attitudes. Here are some similar to my ideas

The mcfly image represents the boys as a fun group of friends whereas the 1975 with stern expressions look a bit more careless and cool, I imagine my boyband to be almost a combination of both, cool yet with a fun side this will make them more appealing to teenage and adult demographics. 

This album cover from the kooks album 'Inside The Inside Out' features a picture that appears not to be set up, simply just the boys in a rehearsal room playing some music. This represents this band as one that simply cares about the music and not the image. This is an image that I would also like to incorporate into my band. Giving them impression that they are fun, cool and care about their music. 

This website layout by 'The Wanted' is similar to how I envision the website for my boyband, filled with images of the boyband. Lots of advertisements of new singles, and current albums. The individual images of each member, with info on their personality is a good idea as it will allow the fans to feel like they know the band very well, making them more down to earth.

I would perhaps like to make my website a little more carefree than this, featuring more pictures of the band backstage, and rehearsal making them more organic and less commercial. However i like the layout and the use of advertising.