Saul Bass was a renowned Graphic designer known for his work on title sequences, film posters and corporate logo's. His work was extremely influential, his inovative ideas and unique perspective of the world engaged his audiences and practically changed the Graphic Design industry. He has worked with some of Hollywoods most prominent film makers including Alfred Hitchcock and Martin Scorsese. among his most famous works are the title sequences from the films 'The Man With The Golden Arm' 'North by 'Northwest', Vertigo and the most famous film 'Phsyco'. 
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He is also responsible many famous logo such as Quaker oats, Kleenex, Continental Airlines and Dixie. I think the success of his Graphic design in Logos is successful because of its simplicity.
His work has a slight cartoon like style, which i find very interesting, it is similar to the work by Kyle cooper in 'Kiss Kiss Bang Bang
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